Archive | SEO Copywriting

Search Engine Optimization – 6 terms that help you talk the talk

SEO, SEM, SERPS…you hear these buzzwords (is there such a thing as a buzz acronym?) bandied about.  But what in the world do they mean to you, the website owner?

Here are six important terms to know when optimizing your website for the almighty search engines.

1. Keyword / keyword phrase –  these are the terms web searchers enter when they’re looking for your type of business.  It’s “key” to know what terms they use, not what terms you use to describe your business. This is where keyword research becomes critical.

2. Meta tags – behind the scenes stuff that helps search engines index your pages. Meta tags are placed in the html of a web page and include page titles and descriptions that contain your keywords for that page. The meta description shows up in the search results, so be sure to make the text engaging.  It could mean the difference between a prospect clicking through to your site…or not.

3. SEM – search engine optimization (SEO) + paid search (advertising ) = search engine marketing (SEM). Most search ads are pay-per-click, meaning the advertiser only pays when someone clicks on their ad.

4. SEO – Search engine optimization refers to the on-site techniques that help a page rank higher in search results. This includes optimizing title tags, meta descriptions, headlines and text with unique keyword phrases, making it easier for search engines to correctly index your pages.

5. SERPS – the acronym for Search Engine Results Pages. These are the pages that pop up in Google, Bing or Yahoo when a web user enters their search phrases.  The goal, of course, is to land on the first page as most people look no further.

6.  Anchor text –a descriptive hyperlink  that leads to another page in your site.  These words give visitors – and the search engines – a clue about the subject of the page being linked to. The more descriptive the better, i.e.,  instead of learn more, you might want to make the words our new widget the link to your new product page for an extra bit of Google juice.

Now that you know how to talk the talk, it’s time to walk the walk. Apply these principles to your website and you can look forward to more traffic and more leads.

What words would you add to this list? Please share.

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5 Be’s to Build Your Business in 2012

Some folks say, “What will be, will be.” But to be successful, you’ve got to take a more proactive approach.

Here are five Be’s for making 2012 your best year ever!

1. Be Known. Your website’s About page is a great opportunity to tell who you are and the passion behind what you do. Customers and prospects want to know about the people in your company. Adding bios and photos makes a personal connection and builds trust.

2. Be Found. Website optimization is the gift that keeps on giving. When you have SEO working on your behalf, you attract traffic to your site and become a contender for purchases you would otherwise miss.

3. Be Recognized. Providing helpful information on a company blog positions you as an expert in your field and gives visitors a reason to come back to your website. A recent study shows companies that blog attract 55% more website visitors than non-blogging companies.

4. Be Clear. For the new year, out with the insider-speak and in with customer-friendly language. Keep your message concise, easy to read and focused on benefits for the buyer.

5. Be Remembered. People remember stories. You can tell your persuasive stories using case studies. In them, your company is the hero, solving customers’ problems and saving the day.

Get the free report! Contact me, and I’ll be happy to send you my how-to guide for generating leads with success stories.

How do you plan to make 2012 your best year ever? Share some tips here.

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Google rankings – what page are you on?

Does your website show up on page 1 of Google? Page 2 or 3?

If not, it’s a safe bet that you’re making one or more of 5 common mistakes that prevent you from getting the results you want.

Here’s an article that details these costly blunders — everything from lack of effective keywords, to design, content and usability issues — and tells you how to fix them.

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SEO copywriting tips for catalog marketers

In a recent article, SEO expert Heather Lloyd Martin takes catalog marketers to task for what she calls “10 stupid things” they do to mess up their websites. Here are a few of her comments about SEO copywriting:

1. Uploading your catalog content without rewriting it for the online market

If the task seems daunting, she suggests rewriting your top 20% pages first, incorporating key phrases customers search for. You should see an increase in search rankings and conversions.

2. Putting every applicable keyphrase on your home page

The goal isn’t to get visitors to land on your home page. You want them to land on a page that closely matches their search query.

3.  Using the same page titles on all site pages

One of the fastest ways to improve your search engine rankings is to create unique keyword-rich titles for every page.

4.  Not researching keyword phrases

You’re not a mind reader. You may *think* you know how customers are searching but keyphrase research will either confirm your hunches or give you new ideas.

And here’s the kicker… Hiring cheap writers who write poorly

Martin cites the example of an ecommerce site owner who went offshore for his SEO copywriting and wasted $2500 on bad writing. Remember, you get what you pay for. Hire a professional writer and reap the benefits of a better ROI.

Read the rest on Heather Lloyd Martin’s blog »

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