CopyWhiz Lanny Udell Copywriter Marketing

Ambrosia
A sophisticated copywriting style helped this direct marketer of fine California wines increase sales and club membership during the key holiday season.

Principal Secret
Before sitting down to write catalog copy for this popular brand, I applied my moisturizer. What better way to convince women to buy the products?

Nature Company/Discovery Channel
Engaging headlines, informative editorials and persuasive product copy helped boost their catalog sales, 4-6 times a year.

Joseph Schmidt Confections
This catalog was a freelance copywriter's dream. 16-pages of chocolate yum, infused with the voice of the master chocolatier.



Viansa Winery & Italian Marketplace
Fine wine, gift baskets and specialty food items made for some delicious catalog copywriting.
© 2010 Copywhiz Lanny Udell | Catalog Copywriter | Freelance Copywriter |SF Bay Area
Freelance Copywriter Lanny Udell specializes in copy for catalogs, web sites, online marketing.