To showcase their problem-solving skills, this Tucson-based Public Relations firm wanted a series of case studies. This success story describes how their targeted campaign on behalf of Pima County Transit persuaded reluctant voters to back a regional transportation plan along with a sales tax hike to pay for it.
It looked hopeless. Over the course of twenty years, a ballot measure for a regional transportation plan along with a funding mechanism went down to defeat. Not once, not twice…but four times. Clearly, the need for an efficient public transit system was real, but voters weren’t going for it.