You know it’s true…people remember stories more than cold facts and figures. SF Bay Area website content writer Lanny Udell helps clients tell their brand stories with powerful, compelling copy.
Whether she’s writing about the latest anti-aging skincare line, fine wine or financial services, she delves into the project, asks the right questions and looks for ways to maximize your results.
A versatile, conceptual writer, Lanny’s diverse industry experience demonstrates her ability to write strategically for different audiences in a variety of media.
Because she understands the value of working as a team, Lanny collaborates with top level graphic and web designers. Or partners with your in-house marketing team to create solutions that really work.
The Path to Copywhiz-dom
Armed with a degree in Journalism/Advertising, Lanny became a fashion copywriter at the premier department store in her home town of Minneapolis. Before long, she was made Copy Chief, and then set her sights on New York. There she worked for ad agencies big and small creating print, TV and radio campaigns for national and regional brands. Along the way she won her share of awards and was privileged to work with, and learn from, some outstanding creative and marketing talent.
In the mid 1990s, Lanny made the leap to the SF Bay Area and established her freelance copywriting business. Since then she’s focused on writing website content with an emphasis on SEO. She also writes direct marketing projects, catalogs, case studies and other corporate communications. Her clients include regional, national and international brands and nonprofits. Learn more about her services.
Projects from the heart
One of the highlights of her writing life was collaborating with Jonathan Cutler to create Our Mothers’ Recipes: Remembering the Meals That Shaped Our Lives. A delicious trip down memory lane, the book features recipes and fond childhood memories from contributors all over the country. For a complimentary copy, contact Lanny.
The duo also collaborated on the script for Alma del Tango’s 2013 student production, Close Embrace: A Tango Love Story. “It was a thrill to see our story come alive onstage,” says Lanny, who also performed in the show.
A long time volunteer with the To Celebrate Life Breast Cancer Foundation, Lanny is co-chair of the Communications Committee. She is also on the board of Alma del Tango, a nonprofit dedicated to building community through Argentine Tango.
When she’s not writing you may find her photographing in the beautiful Bay Area or dancing the tango at a milonga in Marin.