In her recent column in the San Francisco Examiner, graphic designer Stephanie Orma talks about the importance of working with a professional designer when creating or re-doing your website. She writes:
When startups and established businesses alike are looking to cut corners and save money, graphic design is usually at the top of their chopping block. But what these companies fail to realize is that good website design can literally mean the difference between being in the red or being in the black –- it’s that crucial. A website is often the first point of contact consumers have with a company. And just like in life, the first impression really does matter.
She’s absolutely right. And the same can be said for good copywriting.
As another cost-cutting measure, many companies write their own copy, even if this is not their area of expertise. And often the results are disastrous. I’ve heard designers complain that they wait for months for the client to give them the copy. Think about all the revenue the company could have been earning during that time. Enough to have paid a professional freelance copywriter to get the job done right?
Copy and design work synergistically to create a positive online experience for your customers.
Remember, you’ve got about two seconds to capture their attention. They’ve come to your site with a mission…whether it’s to find information about your company or to purchase your product online. So that first impression is all-important.