Why proofreading your web copy is essential

Nothing screams “unprofessional” like web copy filled with typos. That’s why proofreading your site is essential.

Design firm XYZ in San Francisco boasts about creating beautiful, responsive websites for their clients. Take their own site, for example. They’ve done all the right things…made it responsive, easy to navigate, pleasing to the eye…but, uh oh, they forgot one thing. Proof reading! Sadly, there are cringe-worthy typos on almost every page.

The truth is, typos are easy to make but not always so easy to spot (I’ve made some doozies myself).

So what’s the big deal about a few misspelled words?
A website full of typos doesn’t inspire confidence. What’s a prospect to think? These guys aren’t buttoned up.   They aren’t professional. This is not the quality of work I want for my company.

That’s why it’s important to have another pair of eyes — or several — proofread your copy before you post it.

Of course, websites aren’t the only places typos occur. A client, who happens to be in the building trades, had a misspelled word on his truck. Instead of installation, it read instalation. One day a driver of another vehicle pulled up alongside him and said:

“I hope your work is better than your spelling.”

Ouch.

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