Archive for September, 2009
I recently ordered a CD from a site called cdbaby.com. The next day I received a thank you that blew me away! It came in a plain email, no fancy graphics, but the message exuded brand personality. It had me laughing and feeling darn good about this company. Here's what ...
September 24, 2009 | Copywriting, email marketing, enewsletters | No Comments »
In a recent article, SEO expert Heather Lloyd Martin takes catalog marketers to task for what she calls "10 stupid things" they do to mess up their websites. Here are a few of her comments about SEO copywriting:
1. Uploading your catalog content without rewriting it for the online market
If the ...
September 22, 2009 | SEO copywriting | No Comments »
