Archive for the ‘Copywriting’ Category
Every day our inboxes are inundated with “buy me” messages. And if you’re anything like me, unless you’re really interested in the item being offered, you’ll hit delete. But – give me some useful tips and I’m ready to pay attention.
The Magellan’s Catalog does a good job of providing information ...
March 12, 2010 | Copywriting | No Comments »
While working with a catalog company to help them develop a distinctive voice, I came across the Duluth Catalog. These folks are masters at knowing who their customer is and writing to him/her in a style that speaks their language. Funny, sometimes outrageous, always smart.
This full page presentation for The ...
February 15, 2010 | Catalog marketing, Copywriting | 1 Comment »
Does your website show up on page 1 of Google? Page 2 or 3? If not, it's a safe bet that you're making one or more of 5 common mistakes that prevent you from getting the results you want. Here's an article that details these costly blunders -- everything from ...
October 29, 2009 | Copywriting, SEO copywriting | No Comments »
Let's say you have a computer in the office, a laptop at home and a netbook for meetings and travel. Having access to the files you need when you need them can get dicey. You either have to remember to email them to yourself or put them on your flash ...
October 13, 2009 | Copywriting, SEO copywriting, marketing | No Comments »
I recently ordered a CD from a site called cdbaby.com. The next day I received a thank you that blew me away! It came in a plain email, no fancy graphics, but the message exuded brand personality. It had me laughing and feeling darn good about this company. Here's what ...
September 24, 2009 | Copywriting, email marketing, enewsletters | No Comments »
Are your landing pages attracting visitors but not convincing them to buy?
I recently listened to a teleclass on this subject given by experts Michel Neray, an online pioneer and brand strategist, and Steve Slaunwhite, a copywriter and coach.
They shared some valuable tips for writing landing pages (aka sales pages) that ...
July 15, 2009 | Copywriting, Landing Pages, Sales pages, marketing | No Comments »
In her recent column in the San Francisco Examiner, graphic designer Stephanie Orma talks about the importance of working with a professional designer when creating or re-doing your website. She writes:
“When startups and established businesses alike are looking to cut corners and save money, graphic design is usually ...
March 23, 2009 | Copywriting, marketing, web copywriter | No Comments »
Ok, here it is. January 2009. If you're anything like me, you know you've got to do something to get the phone to ring. We've all heard more than enough recession talk, now we've got to get busy and prevent our own recessions. So where to start?
You ...
January 7, 2009 | Copywriting, marketing | 1 Comment »
You never know where a valuable marketing tip may come from. While I was perusing the November issue of The Costco Connection this sidebar story caught my eye and I wanted to share it with you: “Outdated mailing lists will cost you.”
According to the article, the USPS ...
November 10, 2008 | Copywriting, marketing | No Comments »
