Archive for the ‘Copywriting’ Category
Some folks say, "what will be, will be." But to be successful, you've got to take a more proactive approach. Here are five Be's for making 2012 your best year ever!
Be Known – your website’s About page is a great opportunity to tell who you are and the passion behind ...
| Copywriting, marketing, online marketing, SEO copywriting | No Comments »
Is your website littering the landscape with self-serving content, confusing navigation, a call to action that's missing in action?
Well, what better time to clean up your 'Net presence than spring? After all, like all growing things your website just needs a little TLC to produce amazing results.
Here are 5 easy ...
| Copywriting, online marketing, SEO copywriting, website copywriting | No Comments »
At the end of the day, on Christmas Eve, I hope Santa brought your deliverables on time and on budget. As the global leader in innovative solutions, he strives to exceed expectations and always thinks outside the gift box. After all, that's his core competency. And for you, as one ...
| Copywriting, marketing, SEO copywriting, website copywriting | No Comments »
Every week, Carol stood up in her networking meeting and gave the same one-minute speech about her real estate business. While she talked, the other members doodled, daydreamed and drank coffee. After weeks of getting no referrals, she got the picture. At the next meeting she wore a doll house ...
| Copywriting, marketing, website copywriting | No Comments »
Every day our inboxes are inundated with “buy me” messages. And if you’re anything like me, unless you’re really interested in the item being offered, you’ll hit delete. But – give me some useful tips and I’m ready to pay attention.
The Magellan’s Catalog does a good job of providing information ...
| Copywriting | No Comments »
While working with a catalog company to help them develop a distinctive voice, I came across the Duluth Catalog. These folks are masters at knowing who their customer is and writing to him/her in a style that speaks their language. Funny, sometimes outrageous, always smart.
This full page presentation for The ...
| Catalog marketing, Copywriting | 4 Comments »
Does your website show up on page 1 of Google? Page 2 or 3? If not, it's a safe bet that you're making one or more of 5 common mistakes that prevent you from getting the results you want. Here's an article that details these costly blunders -- everything from ...
| Copywriting, SEO copywriting | No Comments »
Let's say you have a computer in the office, a laptop at home and a netbook for meetings and travel. Having access to the files you need when you need them can get dicey. You either have to remember to email them to yourself or put them on your flash ...
| Copywriting, marketing, SEO copywriting | No Comments »
I recently ordered a CD from a site called cdbaby.com. The next day I received a thank you that blew me away! It came in a plain email, no fancy graphics, but the message exuded brand personality. It had me laughing and feeling darn good about this company. Here's what ...
| Copywriting, email marketing, enewsletters | No Comments »
Are your landing pages attracting visitors but not convincing them to buy?
I recently listened to a teleclass on this subject given by experts Michel Neray, an online pioneer and brand strategist, and Steve Slaunwhite, a copywriter and coach.
They shared some valuable tips for writing landing pages (aka sales pages) that ...
| Copywriting, Landing Pages, marketing, Sales pages | No Comments »
