Archive for the ‘marketing’ Category
Some folks say, "what will be, will be." But to be successful, you've got to take a more proactive approach. Here are five Be's for making 2012 your best year ever!
Be Known – your website’s About page is a great opportunity to tell who you are and the passion behind ...
| Copywriting, marketing, online marketing, SEO copywriting | No Comments »
At the end of the day, on Christmas Eve, I hope Santa brought your deliverables on time and on budget. As the global leader in innovative solutions, he strives to exceed expectations and always thinks outside the gift box. After all, that's his core competency. And for you, as one ...
| Copywriting, marketing, SEO copywriting, website copywriting | No Comments »
Every week, Carol stood up in her networking meeting and gave the same one-minute speech about her real estate business. While she talked, the other members doodled, daydreamed and drank coffee. After weeks of getting no referrals, she got the picture. At the next meeting she wore a doll house ...
| Copywriting, marketing, website copywriting | No Comments »
Let's say you have a computer in the office, a laptop at home and a netbook for meetings and travel. Having access to the files you need when you need them can get dicey. You either have to remember to email them to yourself or put them on your flash ...
| Copywriting, marketing, SEO copywriting | No Comments »
Are your landing pages attracting visitors but not convincing them to buy?
I recently listened to a teleclass on this subject given by experts Michel Neray, an online pioneer and brand strategist, and Steve Slaunwhite, a copywriter and coach.
They shared some valuable tips for writing landing pages (aka sales pages) that ...
| Copywriting, Landing Pages, marketing, Sales pages | No Comments »
In her recent column in the San Francisco Examiner, graphic designer Stephanie Orma talks about the importance of working with a professional designer when creating or re-doing your website. She writes:
“When startups and established businesses alike are looking to cut corners and save money, graphic design is usually ...
| Copywriting, marketing, web copywriter | No Comments »
Ok, here it is. January 2009. If you're anything like me, you know you've got to do something to get the phone to ring. We've all heard more than enough recession talk, now we've got to get busy and prevent our own recessions. So where to start?
You ...
| Copywriting, marketing | 1 Comment »
You never know where a valuable marketing tip may come from. While I was perusing the November issue of The Costco Connection this sidebar story caught my eye and I wanted to share it with you: “Outdated mailing lists will cost you.”
According to the article, the USPS ...
| Copywriting, marketing | No Comments »
The Web, especially, is rife with typos, misspelled words, run-on sentences...but why should we care?
Simple. This real-life example explains it best. A copywriting client, who happens to be in the building trades, had a misspelled word on his truck. Instead of installation, it read instalation. A driver of another vehicle ...
| Copywriting, marketing | 1 Comment »
