Archive for the ‘Copywriting’ Category
In her recent column in the San Francisco Examiner, graphic designer Stephanie Orma talks about the importance of working with a professional designer when creating or re-doing your website. She writes:
“When startups and established businesses alike are looking to cut corners and save money, graphic design is usually ...
| Copywriting, marketing, web copywriter | No Comments »
Ok, here it is. January 2009. If you're anything like me, you know you've got to do something to get the phone to ring. We've all heard more than enough recession talk, now we've got to get busy and prevent our own recessions. So where to start?
You ...
| Copywriting, marketing | 1 Comment »
You never know where a valuable marketing tip may come from. While I was perusing the November issue of The Costco Connection this sidebar story caught my eye and I wanted to share it with you: “Outdated mailing lists will cost you.”
According to the article, the USPS ...
| Copywriting, marketing | No Comments »
The Web, especially, is rife with typos, misspelled words, run-on sentences...but why should we care?
Simple. This real-life example explains it best. A copywriting client, who happens to be in the building trades, had a misspelled word on his truck. Instead of installation, it read instalation. A driver of another vehicle ...
| Copywriting, marketing | 1 Comment »
“Communication that doesn’t take a chance, doesn’t stand a chance.”
These pearls of wisdom were uttered by Carlos Segura, an award-winning designer and founder and principal of Segura, Inc.
His words really hit home with me. Why? Because all too often businesses want to take the safe and familiar route ...
| Copywriting, marketing | No Comments »
