“The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.”  ~ Maya Angelou

Meet Lanny Udell

You know it’s true…people remember stories more than cold facts and figures.  Content writer Lanny Udell helps clients connect with prospects by telling their unique brand stories in their own voice.

Whether she’s writing about financial services, fine wine or the latest anti-aging skin care product, Lanny delves into the project. She asks the right questions and looks for ways to maximize your results, including adding on-page SEO.

A versatile, conceptual writer with diverse industry experience, Lanny has the skills to write strategically for different audiences in a variety of media.

Being a people person, she enjoys working with a team. That’s why she collaborates with top level designers, photographers and videographers to offer a full menu of creative services. In addition, she often acts as project manager.


Projects from the heart

One of the highlights of her writing life was collaborating with Jonathan Cutler to create Our Mothers’ Recipes: Remembering the Meals That Shaped Our Lives. A delicious trip down memory lane, the charming book features recipes and fond childhood memories from contributors all over the country.

For a  complimentary copy, contact Lanny.

The duo also collaborated on the script for Alma del Tango’s student production, Close Embrace: A Tango Love Story. “It was a thrill to see our story come alive onstage,” says Lanny, who also performed in the show.

The Path to Copywhiz-dom

Armed with a degree in Journalism/Advertising, Lanny became a fashion copywriter at the premier department store in her home town of Minneapolis. Before long, she was made Copy Chief, and then set her sights on New York.

There she worked for ad agencies big and small creating print, TV and radio campaigns for national and regional brands. Along the way she won her share of awards and was privileged to work with, and learn from, some outstanding creative and marketing talent.

Fast forward to the mid 90s. That’s when Lanny made the leap to the SF Bay Area and established her freelance copywriting business. Since then she’s focused on writing website content with an emphasis on SEO, blogs and email marketing. Her clients include B2B, B2C companies. Learn more about her services.

Giving back

A long time volunteer with the To Celebrate Life Breast Cancer Foundation, Lanny writes for their newsletters, annual reports and more. She also assists with the website and newsletter for Cancer Support Sonoma. 

A tango enthusiast, Lanny serves on the board of Alma del Tango, a nonprofit dedicated to building community through Argentine Tango.

When she’s not writing you may find her photographing in the beautiful Bay Area or dancing the tango at a milonga in Marin.

Lanny tries out a vintage typewriter at The Writer’s Museum in Chicago.

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