content writer / Lanny Udell
“The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.” ~ Maya Angelou
You know it’s true…people remember stories more than cold facts and figures. Content writer Lanny Udell helps clients connect with prospects by telling their unique brand stories in their own voice.
Whether she’s writing about financial services, fine wine or the latest anti-aging skin care product, Lanny delves into the project. She asks the right questions and looks for ways to maximize your results.
A versatile, conceptual writer, Lanny’s diverse industry experience prepares her to write strategically for different audiences in a variety of media.
Being a people person, she enjoys working as a team. She collaborates with top level graphic and web designers, photographers and videographers to offer a full menu of creative services for her clients.
Projects from the heart
One of the highlights of her writing life was collaborating with Jonathan Cutler to create Our Mothers’ Recipes: Remembering the Meals That Shaped Our Lives. A delicious trip down memory lane, the book features recipes and fond childhood memories from contributors all over the country.
For a complimentary copy, contact Lanny.
The duo also collaborated on the script for Alma del Tango’s student production, Close Embrace: A Tango Love Story. “It was a thrill to see our story come alive onstage,” says Lanny, who also performed in the show.
The Path to Copywhiz-dom
Armed with a degree in Journalism/Advertising, Lanny became a fashion copywriter at the premier department store in her home town of Minneapolis. Before long, she was made Copy Chief, and then set her sights on New York. There she worked for ad agencies big and small creating print, TV and radio campaigns for national and regional brands. Along the way she won her share of awards and was privileged to work with, and learn from, some outstanding creative and marketing talent.
Fast forward to the mid 90s. That’s when Lanny made the leap to the SF Bay Area and established her freelance copywriting business. Since then she’s focused on writing website content with an emphasis on SEO. She also writes direct marketing projects and corporate communications. Her clients include regional, national and international brands and nonprofits. Learn more about her services.
A long time volunteer with the To Celebrate Life Breast Cancer Foundation, Lanny writes for their newsletters, annual reports and more. She also assists with the newsletter for Cancer Support Sonoma and serves on the board of Alma del Tango, a nonprofit dedicated to building community through Argentine Tango.
When she’s not writing you may find her photographing in the beautiful Bay Area or dancing the tango at a milonga in Marin.
Lanny tries out a vintage typewriter at The Writer’s Museum in Chicago.