copywriting services

Copywriter for Contractors

What will make someone pick up the phone to call you
vs the contractor down the street?


Storytelling for contractors

Whether you’re a builder, remodeling contractor or plumbing contractor … you have a unique story to tell.
Whatever your area of specialization, you need a website and other marketing communications
that set you apart.

Let’s face it. There’s no shortage of contractors in your niche. So what can you do to rise to the top? Read on!

It starts with a professionally crafted online presence

Your website is the foundation of your marketing program. It needs to tell your story clearly and convincingly.  And the graphics must enhance the story with photos, typography and colors that reinforce your branding. That’s why Lanny collaborates with talented web designers to ensure your online presence is strong.


Stay in touch with blog posts, e-newsletters

These are effective ways to stay in touch with customers. You can inform them of special offers or new services. And offer useful information that helps you stay top of mind.


Brochure/Leave behind

After meeting with a prospect, present them with a brochure that reiterates the benefits of working with you. Tell your story in a way that helps close the contract!

Reach out with targeted direct mail

Let’s identify your target audience and create a postcard campaign or direct mail piece that they won’t toss. So next time they need a plumber or remodeler, they’ll think of you. It’s a cost-effective way to drive people to your website.

Need a copywriter with experience writing for contractors?

Lanny has worked with contractors in a variety of trades – plumbing, remodeling, builders, retrofit and foundation specialists. 

Check out:

“When I launched my contracting company in San Francisco I was clueless about how to create a business presence online. Lanny and her team created a logo, website and direct marketing campaign for us. As a result, I have received a tremendous amount of interest and high quality leads.”

Malcolm DeBrus

Owner, DeBrus Construction

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