Tips and tools for telling your brand story
A conversation with Kathleen Schultz and Bill Dean of Kathleen Schultz Marketing, the leading D2C consulting firm in the San Francisco Bay Area. Kathleen Schultz Bill Dean The beginning of a new year is the perfect time to take a close look at your business to...
To say these are unusual times is putting it mildly. Now we find ourselves faced with all kinds of contradictions – to mask or not? Go back to work or stay home? Send the kids to school or home-school? Require customers to be vaccinated or not. None of us has ever had...
Recently, a friend who is an entertainer asked me to look at his website and give him some suggestions for improving it. Since bookings had come to a screeching halt during Covid-19, it was the perfect time to sit back and take a closer look at his online marketing....
by guest blogger Erin Keam Are you ready for your close-up? In How to Supercharge your Image for your Website - Part 1, Stylist Erin Keam gave us valuable tips on how to create images that resonate. In Part 2 she gives us all-important advice on what to wear in our...
by Erin Keam, guest blogger We all know who to go to when we want to supercharge our copy, don’t we? While Lanny is “whizzing” up your communication with your clients, why not take a look at another way you’re sending messages to your clients – your personal website...
One of the most important pages on a business’s website is often the most overlooked. After you’ve spent several web pages building a case for why prospects should call, email, sign up, request information … whatever … don’t blow it with a ho-hum contact page! Here’s...
Win more search engine love and connect with customers Congratulations. After months of laboring over your new website, it’s finally launched. Now you can go about your business and let customers find you. Right? Well…not quite. Once the search engines have found...
You’ve probably heard the term “SEO Copywriter” and wondered what it means. SEO, shorthand for Search Engine Optimization, is your path to having your business found online. But let’s back up a minute. In the pre-web days, it was enough to be a copywriter....