website copywriting

websites. blogs. email.

Your online presence is essential to your success. Here are some examples from Lanny’s digital portfolio that demonstrate how she helps clients create content that connects with their target audience.

Website: Cancer Support Sonoma

A nonprofit serving the Sonoma Valley, Cancer Support Sonoma provides complementary therapies to people who are experiencing the effects of cancer treatment. The website describes their services, introduces the practitioners, and reaches out to donors. In addition to writing the site content, Lanny writes their newsletter and other communications.

Cancer Sucks
You know it. So do we.

That’s why we’ve created a warm, welcoming place for anyone dealing with a cancer diagnosis.
We pick up where your medical care leaves off, by providing complementary therapies designed to help relieve symptoms and promote healing.

CSS is open to all, regardless of socioeconomic background, race, ethnicity or gender.

Website: Jewish Housing & Programming

J-HAP was formed to serve the life-long needs of people with developmental disabilities. In 2017 the nonprofit opened Cornerstone Creek, a state-of-the-art affordable apartment building. The website tells their story, builds community and encourages donations.

“Who will care for my loved one when I am no longer able?”

WHAT IF… there was an affordable place in the Twin Cities where adults with special needs could live independently, and thrive?

And WHAT IF this special place offered a safety net of services, at no charge to tenants or their families.

J-HAP offers just such a place, where tenants live securely in their own apartment.

Website: Debrus Construction

A San Francisco startup, DeBrus Construction needed a website to establish their expertise in seismic retrofits and home remodels. My team created their branding, handled the photography and web design/development.

No one can know when the next seismic event will occur, or where it will register on the Richter scale. But the City of San Francisco has mandated that owners of soft story buildings permitted before January 1978 shore up their structures to be prepared. San Francisco contractor DeBrus Construction has completed seismic retrofits for commercial and residential buildings all over the city.

Website: Flow Masters Plumbing

A leading San Francisco plumbing contractor, Flow Masters had received most of their work from general contractors and architects. Now, they wanted to change their focus and target upscale Bay Area homeowners directly, detailing their menu of services. Their one caveat for the website—it had to be black!

Why Choose Flow Masters?

Quite simply, because you want plumbing services of the highest quality, at the best value, for your residential or commercial project. Whether it’s an emergency house call, the design and installation of a radiant heating system, or anything in between, our expert technicians are ready to get your plumbing flowing.

Website: Bay Reach Homes

Bay Reach is in the business of rejuvenating neighborhoods one home at a time. They purchase distressed homes at fair market value then totally renovate them for new owners to enjoy. The website needed to tell their story to two main audiences: Realtors and Estate Attorneys. The client also requested a drone video for the Home page banner to illustrate the areas they specialize in.

There are many real estate investors who will buy any house, offering just 50 cents on the dollar — which is often not even close to the market value of the property.

Bay Reach Homes is different.

We work directly and transparently with the homeowner to come up with a price that is mutually beneficial by using current sales comps and local real estate information in addition to our own repair costs.  

Website: Laguna Designs

Laguna Designs wanted a rebranding and a stronger presence on the Web. Their USP—almost all of their products are designed and manufactured on their premises, delivered and installed by their own people.

In the world of Broadcast, Post and A/V, every project has unique requirements. Space planning, collaborative layouts, ergonomics, cable access and ventilation all have to be considered. As experts in design and fabrication, Laguna Designs has the experience, skills and capabilities to help you create your vision.

Website: Insite Net

IT — is it a science or an art? Our website for INsite Networks answers the question – it’s both, at least the way InSite works. They needed a new site that demonstrates their expertise and capabilities in a dramatic way that sets them apart from the plethora of IT techs in the SF Bay Area.

It’s not just a science, it’s an art. 

At least the way we practice IT.

When your system is down or important updates are needed, you want a corporate computer networking team that knows how to bring order out of chaos. A combination of science and art.

At INsite Networks, we combine our IT knowledge (the science) and our intuitive understanding of your company’s needs (the art) to keep your network running smoothly.

Newsletter: Nancy Slavin, Realtor

To stay top of mind with her followers, Nancy sends a quarterly e-newsletter with updates on the NY real estate market, profiles areas of the city, and informs them about her recent transactions. Every newsletter features some upcoming events and ends with a fun feature, “In a NY Minute,” which highlights something from Nancy’s unique NY experience. Lanny brainstorms topics with Nancy, does the research and writes the copy. We then repurpose   the content for social media.

Have you noticed? Trees are budding, spring flowers are popping up… and interest in real estate is stirring. People are getting motivated to sell or buy a home. So in this newsletter we’ll take a look at the real estate market, and I’ll share some of my recent transactions. 

But first…to learn more about me and my lifelong love affair with New York, take a look at my Nancy Knows New York video. You’ll get the picture!

Blog: Dr. Dan Smith, Chiropractor

Dr. Dan, a San Rafael chiropractor, provides monthly health tips for his patients and prospects. We start with an interview, then Lanny does some research on the topic and selects stock photos for the post. The multi-purpose article also goes out to his MailChimp list and we post it on social media for wide exposure.

With custom furniture painting and refinishing, everything old is new again.

Grandma’s dark wood china cabinet has been in the family for generations. You’re tired of looking at it but can’t bear to part with the family heirloom.  What to do?

Give it a fresh new finish or artistic paint job and voila! You’ve got a “new” piece of furniture, something with unique character you won’t find in a furniture store.”

Blog: Artistic Home Studio and Boutique

Like many business owners, Rachel didn’t have time to tend to her blog, so it got kind of messy and sporadic. She brought Lanny on board to take over with monthly blog posts that promote the classes and services offered in her Alameda shop.

With custom furniture painting and refinishing, everything old is new again.

Grandma’s dark wood china cabinet has been in the family for generations. You’re tired of looking at it but can’t bear to part with the family heirloom.  What to do?

Give it a fresh new finish or artistic paint job and voila! You’ve got a “new” piece of furniture, something with unique character you won’t find in a furniture store.”

Blog: Green Dream Tours

Small, personalized tours to Sonoma and Napa wine country are Green Dreams specialty. To differentiate them from their big, commercial competitors, Green Dream publishes engaging blog posts about the wineries on their itinerary, customer experiences and general info about the popular California wine regions.

Sonoma winemaker: the fires are behind us. Come visit!

After two weeks without power and water due to the wildfires that swept through wine country, Nicholson Ranch is once again welcoming guests. We chatted with founder/winemaker Deepak Gulrajani about how his winery fared, and what visitors to Sonoma can expect now.

Blog: Alma del Tango

For this Marin-based tango studio, Lanny writes a popular Student of the Month column. She interviews the student dancers, collects their photos and assembles the article. The studio links to the blog in their weekly newsletter. These profiles are a great way for students to get to know each other as well as to provide frequent fresh content to enhance SEO.

 Going off the grid

Edith left the Bay Area in 2015 to live off the grid on an organic farm in Oregon. While there, she meditated and volunteered at an organic bakery where she learned to prepare vegan gluten free foods. “I really enjoyed it,” she says.

She hadn’t danced for quite some time, but during the last year-and-a-half of her stay in Oregon she felt the call and put on her dancing shoes again. After returning to the Bay Area in June 2019, Edith headed straight to Alma del Tango!

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